Paulina Hryniewicz

Copywriter

•

Marketer

•

Content strategist

Email Me

LinkedIn Personal Brand Growth for Founders & CEOs. So... you're here

Ahhh, welcome! Someone you trust probably just said:

“You really should, like, start posting on LinkedIn.”

Or maybe it’s been on your mind for a while, but you’ve never quite gotten around to it. It feels overwhelming. You’re not sure what to say. You’re busy. And honestly?

You just can’t be bothered. But… You also know it’s kind of a must these days. To stand out. To stay top-of-mind. To stay afloat. You’re not wrong.

LinkedIn is where people are hanging out, getting noticed, building authority, and finding leads. But the real question is:

How do you do that without it taking over your life (or sounding like everyone else 🤢)? That’s what I’m here to help with.

What I actually do. How I make your life easier

Most people think posting on LinkedIn is easy. And *technically*, it is. Writing a post and hitting publish? Not that hard.

But doing it consistently a few times a week for months on end (yeah, this *is* how long it takes to build a brand on LinkedIn) is exhausting:

Coming up with new ideas all the time

Writing in a way that sounds like you

Remembering to post (and actually doing it)

Engaging in comments, growing your network

Remembering to post (and actually doing it)

Here’s what I actually do for my clients

Build a personal brand strategy

So we’re not just posting random stuff, but building something with a direction and purpose.

Build a personal brand strategy

So we’re not just posting random stuff, but building something with a direction and purpose.

Extract content from your brain

Through async voice notes, Slack messages, calls, or whatever’s easiest for you.

Extract content from your brain

Through async voice notes, Slack messages, calls, or whatever’s easiest for you.

Schedule and publish content

So you don’t even have to log in if you don’t want to

Schedule and publish content

So you don’t even have to log in if you don’t want to

Create a monthly content calendar

Based on your insights, work, stories, and goals.

Create a monthly content calendar

Based on your insights, work, stories, and goals.

Write LinkedIn posts in your voice

No generic fluff or cringe “thought leadership,” but content that sounds like you.

Write LinkedIn posts in your voice

No generic fluff or cringe “thought leadership,” but content that sounds like you.

Send drafts for review

You approve every post before it goes out (or let me handle it fully, up to you).

Send drafts for review

You approve every post before it goes out (or let me handle it fully, up to you).

Engage with your audience

If we agree on it, I can help with comments, DMs, and building your network.

Engage with your audience

If we agree on it, I can help with comments, DMs, and building your network.

Iterate based on results

We review what’s working and adjust each month.

Iterate based on results

We review what’s working and adjust each month.

How we can work together

Depending on how hands-on you want to be

I offer three ways we can work together

Do you love writing? Hate it? Don’t want to think about LinkedIn at all? I (probably) have a solution for you.

If none of these options speak to you - let’s chat and figure it out together.

Depending on how hands-on you want to be

I offer three ways we can work together

Do you love writing? Hate it? Don’t want to think about LinkedIn at all? I (probably) have a solution for you.

If none of these options speak to you - let’s chat and figure it out together.

Strategy only

from

$500

/month

e.g. Calendar + Ideas

You enjoy writing but need structure and ideas.

Content calendar

1:1 strategy support

Post ideas / prompts

Photo strategy

Actual cost depends on scope, no. of posts, and agreed setup.

Ghostwriting

from

$600-1,200

/month

e.g. 4-12 posts

You’re too busy to write, but you want to stay involved.

All in Strategy +

Tone of voice

Style guide

Post writing

Review before posting

LinkedIn profile glow-up

Actual cost depends on scope, no. of posts, and agreed setup.

Full takeover

from

$1,400–$1,800

/month

e.g. 8-12 posts

You want full peace of mind (LinkedIn doesn’t even exist for you).

All in Ghostwriting +

Scheduling / Publishing

Comment engagement

Actual cost depends on scope, no. of posts, and agreed setup.

Optional add-ons

Network growth

Manually sending connection requests to ideal followers based on your audience or post engagement. No bots = no risk of getting banned.

from

$250

/month

Network growth

Manually sending connection requests to ideal followers based on your audience or post engagement. No bots = no risk of getting banned.

from

$250

/month

Post boosting

Strategic paid promotion for your top-performing posts to expand reach and hit your target audience.

from

$100

/month + ad spend

Post boosting

Strategic paid promotion for your top-performing posts to expand reach and hit your target audience.

from

$100

/month + ad spend

Visual identity

Custom-branded assets (colors, fonts, icon sets) created by a professional designer I work with, aligned with your goals, tone, and niche. Perfect for carousels or single-image posts. Includes a custom cover photo.

from

$600-$800

one-time

Visual identity

from

$600-$800

one-time

LinkedIn profile glow-up

I’ll help you refresh your profile photo, banner, headline, About section, and featured content—so when people check your profile after reading your posts, it actually reflects who you are (and what you offer).

from

$250-$400

one-time

FREE with

Ghostwriter

Full takeover

plans

LinkedIn profile glow-up

from

$250-$400

one-time

FREE with

Ghostwriter

Full takeover

plans

Who I am (and why people choose to work with me)

Hi, I’m Paulina 👋

I’m a marketer, copywriter, and content strategist with a soft spot for personal brands.

I work with founders and CEOs who want to show up online without losing their voice or pretending to be someone they’re not.

I don’t work for an agency — this is my personal side gig. That means I only take on a few clients at a time so I can keep the quality (and care) high.

I don’t copy-paste formulas or ghostwrite generic thought leadership

I do take the time to understand and learn your voice, your business, and your audience

I treat your brand like my own (and get a dopamine kick from every like, comment, and DM you get)

I’ve done this for CEOs, tech founders, and SaaS teams (and it works)

Everything I do is manual and safe - I don’t use shady tools or bots

Proof I'm actually pretty good at this

Everyone says they do “authentic content,” “boost impressions,” and “build personal brands.” So let me show you what that actually looks like.

I’ve seen agencies brag about getting 20–30k impressions per post and calling that a win.

For context - those👇🏼 are the kind of numbers I hit for my clients regularly.

Software Development Agency CEO

Followers gained: +600 new followers in just 5 months (Jan–May 2025)

Followers gained

+600 new followers in just 5 months (Jan–May 2025)

Followers gained

+600 new followers in just 5 months (Jan–May 2025)

Best performing posts

Here are a few that outperformed “industry benchmarks”—organically

Best performing posts

Here are a few that outperformed “industry benchmarks”—organically

OK, so what now?

I’m a writer, not a salesperson—so this is about as pitchy as I get. But I’m happy to answer your questions and help you figure out which option (if any) makes the most sense for you.

Let’s see if we’re a fit 🤝

Connect on LinkedIn

Keeping it professional

Connect on LinkedIn

Keeping it professional