LinkedIn Personal Brand Growth for Founders & CEOs. So... you're here
Ahhh, welcome! Someone you trust probably just said:
“You really should, like, start posting on LinkedIn.”
Or maybe it’s been on your mind for a while, but you’ve never quite gotten around to it. It feels overwhelming. You’re not sure what to say. You’re busy. And honestly?
You just can’t be bothered. But… You also know it’s kind of a must these days. To stand out. To stay top-of-mind. To stay afloat. You’re not wrong.
LinkedIn is where people are hanging out, getting noticed, building authority, and finding leads. But the real question is:
How do you do that without it taking over your life (or sounding like everyone else 🤢)? That’s what I’m here to help with.
What I actually do. How I make your life easier
Most people think posting on LinkedIn is easy. And *technically*, it is. Writing a post and hitting publish? Not that hard.
But doing it consistently a few times a week for months on end (yeah, this *is* how long it takes to build a brand on LinkedIn) is exhausting:
- Coming up with new ideas all the time
- Writing in a way that sounds like you
- Remembering to post (and actually doing it)
- Engaging in comments, growing your network
- Remembering to post (and actually doing it)
Here’s what I actually do for my clients
Build a personal brand strategy
So we’re not just posting random stuff, but building something with a direction and purpose.
Extract content from your brain
Through async voice notes, Slack messages, calls, or whatever’s easiest for you.
Schedule and publish content
So you don’t even have to log in if you don’t want to
Create a monthly content calendar
Based on your insights, work, stories, and goals.
Write LinkedIn posts in your voice
No generic fluff or cringe “thought leadership,” but content that sounds like you.
Send drafts for review
You approve every post before it goes out (or let me handle it fully, up to you).
Engage with your audience
If we agree on it, I can help with comments, DMs, and building your network.
Iterate based on results
We review what’s working and adjust each month.
How we can work together
Depending on how hands-on you want to be
I offer three ways we can work together
Do you love writing? Hate it? Don’t want to think about LinkedIn at all?
I (probably) have a solution for you.
If none of these options speak to you - let’s chat and figure it out together.
Strategy only
e.g. Calendar + Ideas
You enjoy writing but need structure and ideas.
- Content calendar
- 1:1 strategy support
- Post ideas / prompts
- Photo strategy
Ghostwriting
e.g. 4-12 posts
You’re too busy to write, but you want to stay involved.
- All in Strategy +
- Tone of voice
- Style guide
- Post writing
- Review before posting
- LinkedIn profile glow-up
Full takeover
e.g. 8-12 posts
You want full peace of mind (LinkedIn doesn’t even exist for you).
- All in Ghostwriting +
- Scheduling / Publishing
- Comment engagement
Optional add-ons
Network growth
Manually sending connection requests to ideal followers based on your audience or post engagement. No bots = no risk of getting banned.
Post boosting
Strategic paid promotion for your top-performing posts to expand reach and hit your target audience.
Visual identity
Custom-branded assets (colors, fonts, icon sets) created by a professional designer I work with, aligned with your goals, tone, and niche. Perfect for carousels or single-image posts. Includes a custom cover photo.
LinkedIn profile glow-up
I’ll help you refresh your profile photo, banner, headline, About section, and featured content—so when people check your profile after reading your posts, it actually reflects who you are (and what you offer).
FREE with Ghostwriter or Full takeover plans
Who I am (and why people choose to work with me)
Hi, I’m Paulina 👋
I’m a marketer, copywriter, and content strategist with a soft spot for personal brands.
I work with founders and CEOs who want to show up online without losing their voice or pretending to be someone they’re not.
I don’t work for an agency — this is my personal side gig. That means I only take on a few clients at a time so I can keep the quality (and care) high.
- I don’t copy-paste formulas or ghostwrite generic thought leadership
- I do take the time to understand and learn your voice, your business, and your audience
- I treat your brand like my own (and get a dopamine kick from every like, comment, and DM you get)
- I’ve done this for CEOs, tech founders, and SaaS teams (and it works)
- Everything I do is manual and safe - I don’t use shady tools or bots
Proof I'm actually pretty good at this
Everyone says they do “authentic content,” “boost impressions,” and “build personal brands.” So let me show you what that actually looks like.
I’ve seen agencies brag about getting 20–30k impressions per post and calling that a win.
For context - those👇🏼 are the kind of numbers I hit for my clients regularly.
Software Development Agency CEO
Followers gained
+600 new followers in just 5 months (Jan–May 2025)
Best performing posts
Here are a few that outperformed “industry benchmarks”—organically
OK, so what now?
I’m a writer, not a salesperson—so this is about as pitchy as I get. But I’m happy to answer your questions and help you figure out which option (if any) makes the most sense for you.
Let’s see if we’re a fit 🤝
Connect on LinkedInKeeping it professional